Produced by Creative Director Edward Hemmings and the
Alan d Creative Team these exciting collections have been
profiled worldwide. Beautiful shapes, commercial & usable
cuts and colours and a mixture of editorial and consumer
friendly images make up this portfolio of work.

Launched at Salon International 2010, EKLEKTION is the
latest collection. Shot in Milan, Italy; classic shapes are
updated with vibrant colour, and shot against a plain
background with the clever use of mirrors.

This collection is also available to purchase on a
Step-by-Step training DVD.